OUR TEAM

  • Hugo Soul

    Co-Founder / CEO

    Former head of Global Brand Partnerships at TikTok Shop. Previous roles as UK Commercial Director at Deliveroo, and as a Global Client Leader at Google.

  • Michael Coombs

    Co-Founder / COO

    Previously served as Global Account Director at TikTok Shop. Former head of Account Management at Deliveroo. Led industry partnerships at sports marketplace upmysport.

  • Basil Woods

    Founding ML Engineer

    Former co-founder of UKRI-funded AudioStrip. Previously held roles as an ML Engineer at Faculty.ai and edtech scaleup Avado. Holds an MA in Mathematics from the University of Cambridge.

  • Tiff Tuor

    Founding Research Scientist

    Previously Applied Research Scientist at Amazon and Founder-in-Residence at Entrepreneur First. Holds a PhD in Machine Learning from Imperial College London.

  • Dan Cobley

    Executive Chair

    Ran European marketing and the $5Bn UK and Ireland business at Google. Co-founder of ClearScore and Salary Finance. Advisor and board member to a number of disruptor businesses.